Browsing by Authors Zarkada, Anna K.


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Issue DateTitleAuthor(s)
2017The moderating effect of religiosity on ethical behavioural intentions: An application of the extended theory of planned behaviour to Pakistani bank employeesKashif, Muhammad ; Zarkada, Anna K. ; Thurasamy, Ramayah 
2001Moral decision making in international sales negotiationsZarkada, Anna K. ; Fraser, Campbell 
2009Moral dimensions of B2B and B2G MarketingZarkada, Anna K. 
1995The need for construction industry-specific modelling of international marketing activitiesZarkada, Anna K. 
2013New philosophical paradigms in marketing: From amoral consumerism to axiological societingPanigyrakis, George G. ; Zarkada, Anna K. 
2018Perception management: A Content Analysis of the Greek Reality Show ‘Survivor’Papakonstantinou, Katerina G. ; Zarkada, Anna K. ; Panigyrakis, George G. 
2001Perceptual polarization of managerial performance from a human resource management perspectiveFraser, Campbell ; Zarkada, Anna K. 
2011Personal branding in Contemporary Marketing Trends ConferenceZarkada, Anna K. 
2011The personal branding phenomenon: Pushing epistemological boundaries or desperately marketing marketing?Zarkada, Anna K. 
1998Personal factors affecting behavioural intent towards illegal marketing practicesZarkada, Anna K. ; Fraser, Campbell 
2014A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creationPanigyrakis, George G. ; Zarkada, Anna K. 
Dec-2001The philosophy, structure and objectives of research and development in JapanFraser, Campbell ; Zarkada, Anna K. 
2001Predicting Consumer Support for Foreign Owned SupermarketsZarkada, Anna K. ; Fraser, Campbell 
2009Pricing construction services : a research agendaZarkada, Anna K. 
19-Apr-2022The Product Involvement Effect on Thought Elicitation and Attitude Strength in The Online EnvironmentPalla, Polyxeni Jenny ; Kyriacou, Evdoxia ; Zarkada, Anna K. 
2000Profiles of Russian International Sales Negotiators : a six-country comparisonZarkada, Anna K. ; Fraser, Campbell 
1-Jul-2024(Re)Defining Airport Experience: A New Framework PropositionYerimou, Pantelitsa ; Themistocleous, Christos 
1999The relationship between market orientation, good corporate citizenship and customer loyaltyZarkada, Anna K. ; Fraser, Campbell 
2000Research and development in the Japanese construction industryZarkada, Anna K. ; Fraser, Campbell 
1999Risk analysis of the Russian market by U.K. firmsZarkada, Anna K. ; Fraser, Campbell