Browsing by Authors Vrontis, Demetris


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Issue DateTitleAuthor(s)
1-Jan-2013Cause-related marketing and strategic agility: An integrated framework for gaining the competitive advantageChristofi, Michael ; Kaufmann Hans, Ruediger ; Vrontis, Demetris ; Leonidou, Erasmia 
28-Aug-2020Cause-related marketing in international business: what works and what does not?Vrontis, Demetris ; Thrassou, Alkis ; Christofi, Michael ; Shams, S. M. Riad ; Czinkota, Michael R. 
Jun-2012Cause-Related Marketing success and Product Innovation: An Integrated Conceptual Framework and Research PropositionsChristofi, Michael ; Vrontis, Demetris ; Leonidou, Erasmia 
1-Jan-2015Cause-related marketing, product innovation and extraordinary sustainable leadership: The root towards sustainabilityChristofi, Michael ; Leonidou, Erasmia ; Vrontis, Demetris 
2-Apr-2016Consumer preference, satisfaction, and intentional behavior: Investigating consumer attitudes for branded or unbranded productsIazzi, Antonio ; Vrontis, Demetris ; Trio, Oronzo ; Melanthiou, Yioula 
22-Jul-2023Consumers’ Online Brand-Related Activities (COBRAS): A Systematic ReviewPapasolomou, Ioanna ; Melanthiou, Yioula ; Vrontis, Demetris ; Uzunboylu, Naziyet 
1-Sep-2007A contemporary higher education student-choice model for developed countriesVrontis, Demetris ; Thrassou, Alkis ; Melanthiou, Yioula 
1-Jan-2020Contemporary Issues in Management and Marketing ResearchVrontis, Demetris ; Christofi, Michael 
3-Sep-2018Customer Data: Contemporary Issues of Privacy and TrustThemistocleous, Christos 
28-Aug-2020Customer engagement through choice in cause-related marketing: A potential for global competitivenessChristofi, Michael ; Vrontis, Demetris ; Leonidou, Erasmia ; Thrassou, Alkis 
2019Customer Engagement: A Critical Review of the LiteratureTrichina, Eleni ; Vrontis, Demetris ; Christofi, Michael 
1-Jan-2020Digitalization of SMEs: A Review of Opportunities and ChallengesThrassou, Alkis ; Uzunboylu, Naziyet ; Vrontis, Demetris ; Christofi, Michael 
Apr-2021Dynamic familiness capabilities and family business growth: A longitudinal perspective framed within management accountingGlyptis, Loukas ; Hadjielias, Elias ; Christofi, Michael ; Kvasova, Olga ; Vrontis, Demetris 
1-Mar-2020E-Government implementation challenges in small countries: The project manager's perspectiveGlyptis, Loukas ; Christofi, Michael ; Vrontis, Demetris ; Giudice, Manlio Del ; Dimitriou, Salomi ; Michael, Panayiota 
22-May-2020Emotional intelligence and perceived negative emotions in intercultural service encounters: Building and utilizing knowledge in the banking sectorThrassou, Alkis ; Santoro, Gabriele ; Leonidou, Erasmia ; Vrontis, Demetris ; Christofi, Michael 
2020An Empirical Study on the Importance of electronic Word of Mouth in the Luxury Concierge Industry: the Case of CyprusMakrides, Anna ; Vrontis, Demetris ; Christofi, Michael 
1-Dec-2020Engaging in emotional labour when facing customer mistreatment in hospitalitySimillidou, Aspasia ; Christofi, Michael ; Glyptis, Loukas ; Papatheodorou, Andreas ; Vrontis, Demetris 
1-Jan-2022Exploring the role of institutions in Chinese OFDI: a systematic review and integrative frameworkChristofi, Michael ; Vrontis, Demetris ; Makrides, Anna 
1-Jan-2021Exploring travelers’ willingness to pay for green hotels in the digital eraGalati, Antonino ; Thrassou, Alkis ; Christofi, Michael ; Vrontis, Demetris ; Migliore, Giuseppina 
29-Nov-2019Genuine emotions when facing aggressive customers in the hospitality industry: A conceptual frameworkSimillidou, Aspasia ; Vrontis, Demetris ; Christofi, Michael