Παρακαλώ χρησιμοποιήστε αυτό το αναγνωριστικό για να παραπέμψετε ή να δημιουργήσετε σύνδεσμο προς αυτό το τεκμήριο:
https://hdl.handle.net/20.500.14279/8456| Τίτλος: | Is website interactivity always beneficial? an elaboration likelihood model approach | Συγγραφείς: | Zotos, Yorgos Palla, Polyxeni Tsiotsou, Rodoula H. |
metadata.dc.contributor.other: | Ζώτος, Γιώργος | Major Field of Science: | Social Sciences | Field Category: | Media and Communications | Λέξεις-κλειδιά: | Communication technology;Internet;Interactivity;Consumer behavior | Ημερομηνία Έκδοσης: | 2013 | Πηγή: | Advances in advertising research (Vol. IV) : the changing roles of advertising, 2013, Pages 131 - 145 | Περίληψη: | In the evolving arena of mediated communication technology such as the Internet, interactivity becomes one of the most valuable features because it enables two-way or multiple communications. Interactivity distinguishes traditional media (TV, radio) from new or digital ones (Internet). Most importantly, it appears that interactive communication generates not only unprecedented behaviors but also new models of consumer behavior. | URI: | https://hdl.handle.net/20.500.14279/8456 | ISBN: | 978-3-658-02365-2 | DOI: | https://doi.org/10.1007/978-3-658-02365-2_10 | Rights: | © Springer Fachmedien Wiesbaden 2013 | Type: | Book Chapter | Affiliation: | University of Macedonia Cyprus University of Technology |
Publication Type: | Peer Reviewed |
| Εμφανίζεται στις συλλογές: | Κεφάλαια βιβλίων/Book chapters |
CORE Recommender
Page view(s) 50
766
Last Week
1
1
Last month
32
32
checked on 13 Μαρ 2025
Google ScholarTM
Check
Altmetric
Όλα τα τεκμήρια του δικτυακού τόπου προστατεύονται από πνευματικά δικαιώματα