Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/8456
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Zotos, Yorgos | - |
dc.contributor.author | Palla, Polyxeni | - |
dc.contributor.author | Tsiotsou, Rodoula H. | - |
dc.contributor.other | Ζώτος, Γιώργος | - |
dc.date.accessioned | 2016-05-10T09:33:06Z | - |
dc.date.available | 2016-05-10T09:33:06Z | - |
dc.date.issued | 2013 | - |
dc.identifier.citation | Advances in advertising research (Vol. IV) : the changing roles of advertising, 2013, Pages 131 - 145 | en |
dc.identifier.isbn | 978-3-658-02365-2 | - |
dc.identifier.uri | https://hdl.handle.net/20.500.14279/8456 | - |
dc.description.abstract | In the evolving arena of mediated communication technology such as the Internet, interactivity becomes one of the most valuable features because it enables two-way or multiple communications. Interactivity distinguishes traditional media (TV, radio) from new or digital ones (Internet). Most importantly, it appears that interactive communication generates not only unprecedented behaviors but also new models of consumer behavior. | en |
dc.format | en | |
dc.language.iso | en | en |
dc.rights | © Springer Fachmedien Wiesbaden 2013 | en |
dc.subject | Communication technology | en |
dc.subject | Internet | en |
dc.subject | Interactivity | en |
dc.subject | Consumer behavior | en |
dc.title | Is website interactivity always beneficial? an elaboration likelihood model approach | en |
dc.type | Book Chapter | en |
dc.collaboration | University of Macedonia | en |
dc.collaboration | Cyprus University of Technology | en |
dc.subject.category | Media and Communications | en |
dc.country | Greece | en |
dc.country | Cyprus | en |
dc.subject.field | Social Sciences | en |
dc.publication | Peer Reviewed | en |
dc.identifier.doi | https://doi.org/10.1007/978-3-658-02365-2_10 | en |
dc.dept.handle | 123456789/100 | en |
item.fulltext | No Fulltext | - |
item.languageiso639-1 | en | - |
item.grantfulltext | none | - |
item.openairecristype | http://purl.org/coar/resource_type/c_3248 | - |
item.cerifentitytype | Publications | - |
item.openairetype | bookPart | - |
crisitem.author.dept | Department of Communication and Internet Studies | - |
crisitem.author.faculty | Faculty of Communication and Media Studies | - |
crisitem.author.parentorg | Faculty of Communication and Media Studies | - |
Appears in Collections: | Κεφάλαια βιβλίων/Book chapters |
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