1. Ktisis Cyprus University of Technology
  2. Cyprus University of Technology (Research Output)
  3. Κεφάλαια βιβλίων/Book chapters
Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14279/8456
DC FieldValueLanguage
dc.contributor.authorZotos, Yorgos-
dc.contributor.authorPalla, Polyxeni-
dc.contributor.authorTsiotsou, Rodoula H.-
dc.contributor.otherΖώτος, Γιώργος-
dc.date.accessioned2016-05-10T09:33:06Z-
dc.date.available2016-05-10T09:33:06Z-
dc.date.issued2013-
dc.identifier.citationAdvances in advertising research (Vol. IV) : the changing roles of advertising, 2013, Pages 131 - 145en
dc.identifier.isbn978-3-658-02365-2-
dc.identifier.urihttps://hdl.handle.net/20.500.14279/8456-
dc.description.abstractIn the evolving arena of mediated communication technology such as the Internet, interactivity becomes one of the most valuable features because it enables two-way or multiple communications. Interactivity distinguishes traditional media (TV, radio) from new or digital ones (Internet). Most importantly, it appears that interactive communication generates not only unprecedented behaviors but also new models of consumer behavior.en
dc.formatpdfen
dc.language.isoenen
dc.rights© Springer Fachmedien Wiesbaden 2013en
dc.subjectCommunication technologyen
dc.subjectInterneten
dc.subjectInteractivityen
dc.subjectConsumer behavioren
dc.titleIs website interactivity always beneficial? an elaboration likelihood model approachen
dc.typeBook Chapteren
dc.collaborationUniversity of Macedoniaen
dc.collaborationCyprus University of Technologyen
dc.subject.categoryMedia and Communicationsen
dc.countryGreeceen
dc.countryCyprusen
dc.subject.fieldSocial Sciencesen
dc.publicationPeer Revieweden
dc.identifier.doihttps://doi.org/10.1007/978-3-658-02365-2_10en
dc.dept.handle123456789/100en
item.languageiso639-1en-
item.openairecristypehttp://purl.org/coar/resource_type/c_3248-
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypebookPart-
item.cerifentitytypePublications-
crisitem.author.deptDepartment of Communication and Internet Studies-
crisitem.author.facultyFaculty of Communication and Media Studies-
crisitem.author.parentorgFaculty of Communication and Media Studies-
Appears in Collections:Κεφάλαια βιβλίων/Book chapters
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