Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14279/32338
DC FieldValueLanguage
dc.contributor.editorZarkada, Anna K.-
dc.date.accessioned2024-03-19T13:55:31Z-
dc.date.available2024-03-19T13:55:31Z-
dc.date.issued2024-07-
dc.identifier.isbn978-3-031-58429-9-
dc.identifier.urihttps://hdl.handle.net/20.500.14279/32338-
dc.description.abstractThis book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2023) held from July 20 to 23, 2023, in Seoul, Korea. It presents cutting-edge research in the marketing field, showcases how the recent challenges have affected marketing management and/or marketing communications and introduces the solutions to the practical problems under the Volatile, Uncertain, Complex and Ambiguous (VUCA) environment.en_US
dc.formatpdfen_US
dc.language.isoenen_US
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internationalen_US
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectMarketing Managementen_US
dc.subjectMarketing Communicationsen_US
dc.subjectDigital Marketingen_US
dc.subjectDigital Transformationen_US
dc.subjectVUCA marketing environmenten_US
dc.subjectMarketing Technologiesen_US
dc.subjectMediterranean, CEE, and MENA regionsen_US
dc.subjectGMA-GAMMAen_US
dc.subjectGMA-GAMMA2023en_US
dc.titleMarketing Solutions to the Challenges of a VUCA Environment: Proceedings of the 2023 GMA-GAMMA Joint Symposium, Seoul, Korea, July 20-23, 2023en_US
dc.typeBooken_US
dc.linkhttps://link.springer.com/book/9783031584282en_US
dc.collaborationCyprus University of Technologyen_US
dc.subject.categoryMedia and Communicationsen_US
dc.countryCyprusen_US
dc.subject.fieldSocial Sciencesen_US
dc.publicationPeer Revieweden_US
cut.common.academicyearemptyen_US
item.fulltextNo Fulltext-
item.cerifentitytypePublications-
item.grantfulltextnone-
item.openairecristypehttp://purl.org/coar/resource_type/c_2f33-
item.openairetypebook-
item.languageiso639-1en-
crisitem.editor.deptDepartment of Communication and Marketing-
crisitem.editor.facultyFaculty of Communication and Media Studies-
crisitem.editor.orcid0000-0002-9382-6412-
crisitem.editor.parentorgFaculty of Communication and Media Studies-
Appears in Collections:Βιβλία/Books
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