1. Ktisis Cyprus University of Technology
  2. Cyprus University of Technology (Research Output)
  3. Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation
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Πεδίο DCΤιμήΓλώσσα
dc.contributor.authorPanigyrakis, George G.-
dc.contributor.authorKyriacou, Evdoxia-
dc.date.accessioned2023-02-04T17:38:49Z-
dc.date.available2023-02-04T17:38:49Z-
dc.date.issued2020-11-
dc.identifier.citationGlobal Marketing Conference, 2020, 5-8 November, Seoul, Republic of Koreaen_US
dc.identifier.urihttps://hdl.handle.net/20.500.14279/27513-
dc.description.abstractThis study examines the relationship between the internal communication and nine dimensions of Internal Marketing and their interconnection to shape the conditions for the job satisfaction. The paper utilizes the mixed method. Data were collected from six Public Universities in Greece and in Cyprus. Findings are presented and results are discussed.en_US
dc.formatpdfen_US
dc.language.isoenen_US
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectInternal communicationen_US
dc.subjectIntegrated marketing communicationen_US
dc.subjectInternal marketingen_US
dc.subjectValue systemen_US
dc.subjectUniversitiesen_US
dc.titleInternal Communication and Internal Marketing as elements of Integrated Marketing Communication (IMC) in Public Universitiesen_US
dc.typeConference Papersen_US
dc.collaborationCyprus University of Technologyen_US
dc.subject.categoryEconomics and Businessen_US
dc.countryCyprusen_US
dc.subject.fieldSocial Sciencesen_US
dc.publicationPeer Revieweden_US
dc.relation.conferenceGlobal Marketing Conferenceen_US
cut.common.academicyear2020-2021en_US
item.fulltextWith Fulltext-
item.languageiso639-1en-
item.grantfulltextopen-
item.openairecristypehttp://purl.org/coar/resource_type/c_c94f-
item.cerifentitytypePublications-
item.openairetypeconferenceObject-
crisitem.author.deptDepartment of Communication and Marketing-
crisitem.author.facultyFaculty of Communication and Media Studies-
crisitem.author.orcid0000-0002-2099-5944-
crisitem.author.parentorgFaculty of Communication and Media Studies-
Εμφανίζεται στις συλλογές:Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation
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