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https://hdl.handle.net/20.500.14279/27513
Πεδίο DC | Τιμή | Γλώσσα |
---|---|---|
dc.contributor.author | Panigyrakis, George G. | - |
dc.contributor.author | Kyriacou, Evdoxia | - |
dc.date.accessioned | 2023-02-04T17:38:49Z | - |
dc.date.available | 2023-02-04T17:38:49Z | - |
dc.date.issued | 2020-11 | - |
dc.identifier.citation | Global Marketing Conference, 2020, 5-8 November, Seoul, Republic of Korea | en_US |
dc.identifier.uri | https://hdl.handle.net/20.500.14279/27513 | - |
dc.description.abstract | This study examines the relationship between the internal communication and nine dimensions of Internal Marketing and their interconnection to shape the conditions for the job satisfaction. The paper utilizes the mixed method. Data were collected from six Public Universities in Greece and in Cyprus. Findings are presented and results are discussed. | en_US |
dc.format | en_US | |
dc.language.iso | en | en_US |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | Internal communication | en_US |
dc.subject | Integrated marketing communication | en_US |
dc.subject | Internal marketing | en_US |
dc.subject | Value system | en_US |
dc.subject | Universities | en_US |
dc.title | Internal Communication and Internal Marketing as elements of Integrated Marketing Communication (IMC) in Public Universities | en_US |
dc.type | Conference Papers | en_US |
dc.collaboration | Cyprus University of Technology | en_US |
dc.subject.category | Economics and Business | en_US |
dc.country | Cyprus | en_US |
dc.subject.field | Social Sciences | en_US |
dc.publication | Peer Reviewed | en_US |
dc.relation.conference | Global Marketing Conference | en_US |
cut.common.academicyear | 2020-2021 | en_US |
item.fulltext | With Fulltext | - |
item.languageiso639-1 | en | - |
item.grantfulltext | open | - |
item.openairecristype | http://purl.org/coar/resource_type/c_c94f | - |
item.cerifentitytype | Publications | - |
item.openairetype | conferenceObject | - |
crisitem.author.dept | Department of Communication and Marketing | - |
crisitem.author.faculty | Faculty of Communication and Media Studies | - |
crisitem.author.orcid | 0000-0002-2099-5944 | - |
crisitem.author.parentorg | Faculty of Communication and Media Studies | - |
Εμφανίζεται στις συλλογές: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation |
Αρχεία σε αυτό το τεκμήριο:
Αρχείο | Περιγραφή | Μέγεθος | Μορφότυπος | |
---|---|---|---|---|
INTERNAL_COMMUNICATION_AND_INTERNAL_MARKETING_AS_E.pdf | Fulltext | 350.71 kB | Adobe PDF | Δείτε/ Ανοίξτε |
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