1. Ktisis Cyprus University of Technology
  2. Cyprus University of Technology (Research Output)
  3. Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation
Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14279/27511
DC FieldValueLanguage
dc.contributor.authorPalla, Polyxeni Jenny-
dc.contributor.authorKyriacou, Evdoxia-
dc.contributor.authorZarkada, Anna K.-
dc.date.accessioned2023-02-04T17:05:40Z-
dc.date.available2023-02-04T17:05:40Z-
dc.date.issued2022-04-19-
dc.identifier.citation26th Corporate and Marketing Communications Conference, 2022, 18-20 April, Nicosia, Cyprusen_US
dc.identifier.isbn978-9963-711-95-6-
dc.identifier.urihttps://hdl.handle.net/20.500.14279/27511-
dc.description.abstractThe online attitude formation process has become a critical issue not only for academics but also for practitioners. An emerging question is whether the level of product involvement acts as a moderating variable in online attitude formation and attitude strength. The current work seeks to examine whether the level of product involvement presented in a website acts as a moderator on thought elicitation and attitude strength. The Elaboration Likelihood Model (ELM) is utilized to support the experimental design. The results of this survey have provided some initial insights into attitude formation and attitude strength towards the brand.en_US
dc.formatpdfen_US
dc.language.isoenen_US
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internationalen_US
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectOnline advertisingen_US
dc.subjectThought elicitationen_US
dc.subjectAttitude strengthen_US
dc.subjectELMen_US
dc.subjectPersuasive communicationen_US
dc.titleThe Product Involvement Effect on Thought Elicitation and Attitude Strength in The Online Environmenten_US
dc.typeConference Papersen_US
dc.collaborationAthens University of Economics and Businessen_US
dc.collaborationCyprus University of Technologyen_US
dc.subject.categoryEconomics and Businessen_US
dc.countryCyprusen_US
dc.countryGreeceen_US
dc.subject.fieldSocial Sciencesen_US
dc.publicationPeer Revieweden_US
dc.relation.conferenceCorporate and Marketing Communications Conferenceen_US
cut.common.academicyear2021-2022en_US
item.grantfulltextopen-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_c94f-
item.openairetypeconferenceObject-
item.fulltextWith Fulltext-
crisitem.author.deptDepartment of Communication and Marketing-
crisitem.author.facultyFaculty of Communication and Media Studies-
crisitem.author.orcid0000-0002-9382-6412-
crisitem.author.parentorgFaculty of Communication and Media Studies-
Appears in Collections:Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation
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