Using the Behaviour Change Wheel to shape the ‘Baby Buddy Champions’ intervention for re-framing antenatal education in Cyprus

Abstract

Τhe Baby Buddy Cyprus webapp was co-created with parents and health professionals within a Participatory Action Research framework. Baby Buddy can support the educational role of mother-child healthcare providers (HP); however, antenatal education (AE) may be currently perceived as a formal activity within the physical space of the antenatal class. We aimed to gain an understanding of influences on midwives engaging in an educational role during routine appointments and propose, on the basis of the ‘behaviour diagnosis’, a potential intervention using the Behaviour Change Wheel (BCW) framework.