Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/26931
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Komodromos, Marcos | - |
dc.contributor.author | Melanthiou, Yioula | - |
dc.date.accessioned | 2022-10-06T10:43:37Z | - |
dc.date.available | 2022-10-06T10:43:37Z | - |
dc.date.issued | 2014-01-01 | - |
dc.identifier.citation | Journal of Promotion Management, vol. 20, iss. 4, 2014 | en_US |
dc.identifier.issn | 10496491 | - |
dc.identifier.uri | https://hdl.handle.net/20.500.14279/26931 | - |
dc.description.abstract | Corporate social responsibility (CSR) has gained global awareness in recent years. The proponents of CSR state that a good corporate reputation may be beneficial to an organization. This research paper reviews the theoretical basis of CSR, and by adopting a qualitative methodology examines the characteristics of CSR strategies and CSR communication tactics of eight companies in Cyprus market through personal in-depth interviews. Results reveal that CSR has a positive impact on the company's employees, the environment, stakeholders and the general public, and highlight that CSR is an important ingredient for the success of the organizations in the Cyprus market. © 2014 Copyright Taylor & Francis Group, LLC. | en_US |
dc.format | en_US | |
dc.language.iso | en | en_US |
dc.relation.ispartof | Journal of Promotion Management | en_US |
dc.rights | © Taylor and Francis | en_US |
dc.subject | corporate image | en_US |
dc.subject | service industry | en_US |
dc.subject | business strategy | en_US |
dc.subject | corporate reputation | en_US |
dc.subject | corporate communication | en_US |
dc.subject | corporate social responsibility | en_US |
dc.title | Corporate Reputation Through Strategic Corporate Social Responsibility: Insights From Service Industry Companies | en_US |
dc.type | Article | en_US |
dc.collaboration | University of Nicosia | en_US |
dc.subject.category | Economics and Business | en_US |
dc.journals | Subscription | en_US |
dc.country | Cyprus | en_US |
dc.subject.field | Social Sciences | en_US |
dc.publication | Peer Reviewed | en_US |
dc.identifier.doi | 10.1080/10496491.2014.930284 | en_US |
dc.identifier.scopus | 2-s2.0-84905687767 | en |
dc.identifier.url | https://api.elsevier.com/content/abstract/scopus_id/84905687767 | en |
dc.contributor.orcid | #NODATA# | en |
dc.contributor.orcid | #NODATA# | en |
dc.relation.issue | 4 | en_US |
dc.relation.volume | 20 | en_US |
cut.common.academicyear | empty | en_US |
item.fulltext | No Fulltext | - |
item.languageiso639-1 | en | - |
item.grantfulltext | none | - |
item.openairecristype | http://purl.org/coar/resource_type/c_6501 | - |
item.cerifentitytype | Publications | - |
item.openairetype | article | - |
crisitem.author.dept | Department of Communication and Marketing | - |
crisitem.author.faculty | Faculty of Communication and Media Studies | - |
crisitem.author.orcid | 0000-0002-1551-9820 | - |
crisitem.author.parentorg | Faculty of Communication and Media Studies | - |
Appears in Collections: | Άρθρα/Articles |
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