Corporate Reputation Through Strategic Corporate Social Responsibility: Insights From Service Industry Companies
Journal
Journal of Promotion Management
Date Issued
January 1, 2014
Author(s)
DOI
10.1080/10496491.2014.930284
Abstract
Corporate social responsibility (CSR) has gained global awareness in recent years. The proponents of CSR state that a good corporate reputation may be beneficial to an organization. This research paper reviews the theoretical basis of CSR, and by adopting a qualitative methodology examines the characteristics of CSR strategies and CSR communication tactics of eight companies in Cyprus market through personal in-depth interviews. Results reveal that CSR has a positive impact on the company's employees, the environment, stakeholders and the general public, and highlight that CSR is an important ingredient for the success of the organizations in the Cyprus market. © 2014 Copyright Taylor & Francis Group, LLC.