1. Ktisis Cyprus University of Technology
  2. Cyprus University of Technology (Research Output)
  3. Άρθρα/Articles
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Πεδίο DCΤιμήΓλώσσα
dc.contributor.authorMelanthiou, Yioula-
dc.contributor.authorPapasolomou, Ioanna-
dc.contributor.authorKomodromos, Marcos-
dc.date.accessioned2022-10-06T09:40:58Z-
dc.date.available2022-10-06T09:40:58Z-
dc.date.issued2015-01-01-
dc.identifier.citationInternational Journal of Technology Marketing, vol. 10, iss. 3, pp. 312-325, 2015en_US
dc.identifier.issn1741878X-
dc.identifier.urihttps://hdl.handle.net/20.500.14279/26929-
dc.description.abstractThis article responds to the lack of research on the adoption and practice of social media by companies, by focusing on the findings of a study carried out in the business sector in Cyprus. The study objectives were to identify if and how companies in Cyprus use social media, how effective they perceive it to be, and what specific factors affect social media adoption. Through structured interviews, an empirical investigation within the SME sector in Cyprus showed that local businesspeople are reluctant to adopt social media and incorporate it in their promotional mix.en_US
dc.formatpdfen_US
dc.language.isoenen_US
dc.relation.ispartofInternational Journal of Technology Marketingen_US
dc.rights© Inderscienceen_US
dc.subjecttechnology marketingen_US
dc.subjectCyprusen_US
dc.subjectsocial media adoptionen_US
dc.subjectbrandingen_US
dc.subjectbusiness sectoren_US
dc.subjectSMEsen_US
dc.subjectsmall and medium-sized enterprisesen_US
dc.titleSocial media uptake in Cyprus - Or is it just a new fad?en_US
dc.typeArticleen_US
dc.collaborationUniversity of Nicosiaen_US
dc.subject.categoryEconomics and Businessen_US
dc.journalsSubscriptionen_US
dc.countryCyprusen_US
dc.subject.fieldSocial Sciencesen_US
dc.publicationPeer Revieweden_US
dc.identifier.doi10.1504/IJTMKT.2015.070660en_US
dc.identifier.scopus2-s2.0-85033374219en
dc.identifier.urlhttps://api.elsevier.com/content/abstract/scopus_id/85033374219en
dc.contributor.orcid#NODATA#en
dc.contributor.orcid#NODATA#en
dc.contributor.orcid#NODATA#en
dc.relation.issue3en_US
dc.relation.volume10en_US
cut.common.academicyear2015-2016en_US
dc.identifier.spage312en_US
dc.identifier.epage325en_US
item.fulltextNo Fulltext-
item.cerifentitytypePublications-
item.grantfulltextnone-
item.openairecristypehttp://purl.org/coar/resource_type/c_6501-
item.openairetypearticle-
item.languageiso639-1en-
crisitem.journal.journalissn1741-8798-
crisitem.journal.publisherInderscience Enterprises-
crisitem.author.deptDepartment of Communication and Marketing-
crisitem.author.facultyFaculty of Communication and Media Studies-
crisitem.author.orcid0000-0002-1551-9820-
crisitem.author.parentorgFaculty of Communication and Media Studies-
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