Παρακαλώ χρησιμοποιήστε αυτό το αναγνωριστικό για να παραπέμψετε ή να δημιουργήσετε σύνδεσμο προς αυτό το τεκμήριο:
https://hdl.handle.net/20.500.14279/25874
Τίτλος: | Signs of National Identity in the Graphic Design of Cypriot Print Advertisements | Συγγραφείς: | Zantides, Evripides | Major Field of Science: | Social Sciences | Field Category: | SOCIAL SCIENCES | Λέξεις-κλειδιά: | national identity;signs;semiotics;advertising;graphic design;typography | Ημερομηνία Έκδοσης: | 2020 | Πηγή: | The American Journal of Semiotics, 2020, vol. 36, iss. 3, pp. 315-349 | Volume: | 36 | Issue: | 3 | Start page: | 315 | End page: | 349 | Περιοδικό: | The American Journal of Semiotics | Περίληψη: | The current study seeks to identify signs of national identity through the design of commercial print advertisements in the Republic of Cyprus. Based on semiotic analysis of socio-cultural perspectives, the paper explores the relationship between images and texts, not only in terms of nonverbal and verbal messages, but also through typography and layout. In doing so, it also focuses on a case study of print advertisements designed for Laiko Kafekopteio (People’s Coffee). The research falls under the constructivist conception of national identity and explores the reading of advertisements as part of commercial nationalism in everyday life. While the findings of the study depict different cultural values and characteristics of the Cypriot national identity, they also portray how the socio-political development of the island is reflected in the design of the advertisements. | URI: | https://hdl.handle.net/20.500.14279/25874 | ISSN: | 02777126 | DOI: | 10.5840/ajs202112667 | Rights: | © Copyright Philosophy | Type: | Article | Affiliation: | Cyprus University of Technology | Publication Type: | Peer Reviewed |
Εμφανίζεται στις συλλογές: | Άρθρα/Articles |
CORE Recommender
WEB OF SCIENCETM
Citations
1
Last Week
0
0
Last month
0
0
checked on 29 Οκτ 2023
Page view(s)
314
Last Week
1
1
Last month
29
29
checked on 14 Μαρ 2025
Google ScholarTM
Check
Altmetric
Αυτό το τεκμήριο προστατεύεται από άδεια Άδεια Creative Commons