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https://hdl.handle.net/20.500.14279/24059
Τίτλος: | Constructing meanings of luxury in Airbnb | Συγγραφείς: | Farmaki, Anna Spanou, Elena Christou, Prokopis A. |
Major Field of Science: | Social Sciences | Field Category: | Economics and Business | Λέξεις-κλειδιά: | Luxury;Airbnb;Peer-to-peer accommodation;Host practice | Ημερομηνία Έκδοσης: | 20-Οκτ-2021 | Πηγή: | International Journal of Contemporary Hospitality Management, 2021, vol. 33, no. 10, pp. 3306-3330 | Volume: | 33 | Issue: | 10 | Start page: | 3306 | End page: | 3330 | Περιοδικό: | International Journal of Contemporary Hospitality Management | Περίληψη: | Purpose: Following Airbnb’s recent turn to the luxury market, this paper aims to explore how Airbnb hosts construct meanings of luxury as enacted in their hosting practices. Design/methodology/approach: Semi-structured interviews with 46 Airbnb hosts were undertaken using purposing sampling. Findings: Study findings reveal that social and personal meanings of luxury manifest in host practice, with “home feeling” representing the epicentre of the luxury peer-to-peer (P2P) accommodation experience. Research limitations/implications: Although this study draws from host views, it represents a first attempt to empirically examine perceptions and applications of luxury within P2P accommodation. The study provides a conceptual framework which may serve as a point of departure for further research into which luxury service dimensions guests value. Practical implications: The findings of the study carry implications to the wider hospitality context. Specifically, hospitality practitioners need to reconceptualize luxury hospitality provision to promote a “homotel” accommodation model which highlights the offering of physical and social luxury dimensions in addition to elements of personalized service and home-like hedonic benefits. Originality/value: The study offers a conceptual framework of the luxury P2P accommodation servicescape, which identifies two distinct luxury offerings that may be informative to both P2P accommodation providers and hospitality practitioners. | URI: | https://hdl.handle.net/20.500.14279/24059 | ISSN: | 09596119 | DOI: | 10.1108/IJCHM-04-2021-0429 | Rights: | © Emerald | Type: | Article | Affiliation: | Cyprus University of Technology Larnaca College |
Publication Type: | Peer Reviewed |
Εμφανίζεται στις συλλογές: | Άρθρα/Articles |
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