Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/23568| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Zarkada, Anna K. | - |
| dc.date.accessioned | 2021-11-02T12:41:37Z | - |
| dc.date.available | 2021-11-02T12:41:37Z | - |
| dc.date.issued | 2009 | - |
| dc.identifier.citation | 2nd International Conference of Quantitative and Qualitative Methodologies in the Economic and Administrative Sciences, 2009, 25-27 May, Athens, Greece | en_US |
| dc.identifier.uri | https://hdl.handle.net/20.500.14279/23568 | - |
| dc.format | en_US | |
| dc.language.iso | en | en_US |
| dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International | en_US |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
| dc.subject | consumer based brand equity | en_US |
| dc.subject | practical support | en_US |
| dc.subject | legitimation | en_US |
| dc.subject | airline industry | en_US |
| dc.title | Brand equity revisited: An institutional theory approach to airline customer support | en_US |
| dc.type | Conference Papers | en_US |
| dc.link | https://books.google.com.cy/books?id=ri9ZK2nvl64C&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false | en_US |
| dc.collaboration | Athens University of Economics and Business | en_US |
| dc.subject.category | Economics and Business | en_US |
| dc.country | Greece | en_US |
| dc.subject.field | Social Sciences | en_US |
| dc.relation.conference | International Conference of Quantitative and Qualitative Methodologies in the Economic and Administrative Sciences | en_US |
| cut.common.academicyear | 2008-2009 | en_US |
| item.grantfulltext | none | - |
| item.languageiso639-1 | en | - |
| item.cerifentitytype | Publications | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_c94f | - |
| item.openairetype | conferenceObject | - |
| item.fulltext | No Fulltext | - |
| crisitem.author.dept | Department of Communication and Marketing | - |
| crisitem.author.faculty | Faculty of Communication and Media Studies | - |
| crisitem.author.orcid | 0000-0002-9382-6412 | - |
| crisitem.author.parentorg | Faculty of Communication and Media Studies | - |
| Appears in Collections: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation | |
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