1. Ktisis Cyprus University of Technology
  2. Cyprus University of Technology (Research Output)
  3. Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation
Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14279/23560
DC FieldValueLanguage
dc.contributor.authorZarkada, Anna K.-
dc.contributor.authorTzoumaka, Eugenia-
dc.date.accessioned2021-11-02T12:31:47Z-
dc.date.available2021-11-02T12:31:47Z-
dc.date.issued2014-
dc.identifier.citationGlobal Marketing Conference, 2014, 15-18 July, Singaporeen_US
dc.identifier.urihttps://hdl.handle.net/20.500.14279/23560-
dc.description.abstractVia an exploratory survey we decoded the interplay of the multiple points of attachment leading the consumer to the soccer field. Results indicate that local soccer player brands’ conceptual property which lies with the shared bond of team identification and is leveraged reciprocally, adds both to the human and the organizational brand equity.en_US
dc.formatpdfen_US
dc.language.isoenen_US
dc.rightsⓒ GAMMAen_US
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectSoccer fansen_US
dc.subjectLocal human brandsen_US
dc.subjectBrand equityen_US
dc.subjectGreek soccer cluben_US
dc.subjectPersonal branden_US
dc.titleExploring Soccer Fans’ Schemata Regarding Global VS Local Human Brandsen_US
dc.typeConference Papersen_US
dc.collaborationAthens University of Economics and Businessen_US
dc.subject.categoryEconomics and Businessen_US
dc.journalsSubscriptionen_US
dc.countryGreeceen_US
dc.subject.fieldSocial Sciencesen_US
dc.publicationPeer Revieweden_US
dc.relation.conferenceGlobal Marketing Conferenceen_US
dc.identifier.doi10.15444/GMC2014.11.08.01en_US
cut.common.academicyear2013-2014en_US
item.languageiso639-1en-
item.cerifentitytypePublications-
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypeconferenceObject-
item.openairecristypehttp://purl.org/coar/resource_type/c_c94f-
crisitem.author.deptDepartment of Communication and Marketing-
crisitem.author.facultyFaculty of Communication and Media Studies-
crisitem.author.orcid0000-0002-9382-6412-
crisitem.author.parentorgFaculty of Communication and Media Studies-
Appears in Collections:Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation
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