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https://hdl.handle.net/20.500.14279/23560| Πεδίο DC | Τιμή | Γλώσσα |
|---|---|---|
| dc.contributor.author | Zarkada, Anna K. | - |
| dc.contributor.author | Tzoumaka, Eugenia | - |
| dc.date.accessioned | 2021-11-02T12:31:47Z | - |
| dc.date.available | 2021-11-02T12:31:47Z | - |
| dc.date.issued | 2014 | - |
| dc.identifier.citation | Global Marketing Conference, 2014, 15-18 July, Singapore | en_US |
| dc.identifier.uri | https://hdl.handle.net/20.500.14279/23560 | - |
| dc.description.abstract | Via an exploratory survey we decoded the interplay of the multiple points of attachment leading the consumer to the soccer field. Results indicate that local soccer player brands’ conceptual property which lies with the shared bond of team identification and is leveraged reciprocally, adds both to the human and the organizational brand equity. | en_US |
| dc.format | en_US | |
| dc.language.iso | en | en_US |
| dc.rights | ⓒ GAMMA | en_US |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
| dc.subject | Soccer fans | en_US |
| dc.subject | Local human brands | en_US |
| dc.subject | Brand equity | en_US |
| dc.subject | Greek soccer club | en_US |
| dc.subject | Personal brand | en_US |
| dc.title | Exploring Soccer Fans’ Schemata Regarding Global VS Local Human Brands | en_US |
| dc.type | Conference Papers | en_US |
| dc.collaboration | Athens University of Economics and Business | en_US |
| dc.subject.category | Economics and Business | en_US |
| dc.journals | Subscription | en_US |
| dc.country | Greece | en_US |
| dc.subject.field | Social Sciences | en_US |
| dc.publication | Peer Reviewed | en_US |
| dc.relation.conference | Global Marketing Conference | en_US |
| dc.identifier.doi | 10.15444/GMC2014.11.08.01 | en_US |
| cut.common.academicyear | 2013-2014 | en_US |
| item.fulltext | No Fulltext | - |
| item.languageiso639-1 | en | - |
| item.grantfulltext | none | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_c94f | - |
| item.cerifentitytype | Publications | - |
| item.openairetype | conferenceObject | - |
| crisitem.author.dept | Department of Communication and Marketing | - |
| crisitem.author.faculty | Faculty of Communication and Media Studies | - |
| crisitem.author.orcid | 0000-0002-9382-6412 | - |
| crisitem.author.parentorg | Faculty of Communication and Media Studies | - |
| Εμφανίζεται στις συλλογές: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation | |
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Αυτό το τεκμήριο προστατεύεται από άδεια Άδεια Creative Commons
