1. Ktisis Cyprus University of Technology
  2. Cyprus University of Technology (Research Output)
  3. Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation
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dc.contributor.authorZarkada, Anna K.-
dc.contributor.authorFraser, Campbell-
dc.date.accessioned2021-11-02T09:56:15Z-
dc.date.available2021-11-02T09:56:15Z-
dc.date.issued2000-
dc.identifier.citationThe Academy of Marketing Science Annual Conference, 2000, Montreal, Canadaen_US
dc.identifier.urihttps://hdl.handle.net/20.500.14279/23543-
dc.description.abstractThis paper argues that social marketing initiatives in retailing need to be part of the institutional orientation of the firm, focused on a product familiar to both employees and consumers and integrated with human resource management practices of the firm in order to provide a distinct competitive advantage.en_US
dc.formatpdfen_US
dc.language.isoenen_US
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internationalen_US
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectfood retailersen_US
dc.subjectSocial marketingen_US
dc.subjectCRMen_US
dc.titleIntegrating social and economic orientated marketing : a study of retail managementen_US
dc.typeConference Papersen_US
dc.collaborationGriffith Universityen_US
dc.collaborationQueensland University of Technologyen_US
dc.subject.categoryEconomics and Businessen_US
dc.journalsSubscriptionen_US
dc.countryAustraliaen_US
dc.subject.fieldSocial Sciencesen_US
dc.publicationPeer Revieweden_US
dc.relation.conferenceThe Academy of Marketing Science Annual Conferenceen_US
dc.identifier.doi10.1007/978-3-319-11885-7_52en_US
cut.common.academicyear1999-2000en_US
item.languageiso639-1en-
item.cerifentitytypePublications-
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypeconferenceObject-
item.openairecristypehttp://purl.org/coar/resource_type/c_c94f-
crisitem.author.deptDepartment of Communication and Marketing-
crisitem.author.facultyFaculty of Communication and Media Studies-
crisitem.author.orcid0000-0002-9382-6412-
crisitem.author.parentorgFaculty of Communication and Media Studies-
Εμφανίζεται στις συλλογές:Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation
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