Listening to a unicorn’s pink narrative: Scheduling of brand Posts on Instagram for maximum consumer brand engagement

Zarkada, Anna K.

Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14279/23475

DC Field	Value	Language
dc.contributor.author	Zarkada, Anna K.	-
dc.date.accessioned	2021-10-27T10:19:10Z	-
dc.date.available	2021-10-27T10:19:10Z	-
dc.date.issued	2021	-
dc.identifier.citation	International Conference on Research in Advertising, 2021, 24-26 June, Bordeaux, France	en_US
dc.identifier.uri	https://hdl.handle.net/20.500.14279/23475	-
dc.format	pdf	en_US
dc.language.iso	en	en_US
dc.rights	Attribution-NonCommercial-NoDerivatives 4.0 International	en_US
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	*
dc.title	Listening to a unicorn’s pink narrative: Scheduling of brand Posts on Instagram for maximum consumer brand engagement	en_US
dc.type	Conference Papers	en_US
dc.link	http://www.europeanadvertisingacademy.org/conference-2021/	en_US
dc.collaboration	National and Kapodistrian University of Athens	en_US
dc.subject.category	Economics and Business	en_US
dc.journals	Subscription	en_US
dc.country	Greece	en_US
dc.subject.field	Social Sciences	en_US
dc.publication	Peer Reviewed	en_US
dc.relation.conference	19th International Conference on Research in Advertising	en_US
cut.common.academicyear	2020-2021	en_US
item.cerifentitytype	Publications	-
item.openairetype	conferenceObject	-
item.grantfulltext	none	-
item.openairecristype	http://purl.org/coar/resource_type/c_c94f	-
item.languageiso639-1	en	-
item.fulltext	No Fulltext	-
crisitem.author.dept	Department of Communication and Marketing	-
crisitem.author.faculty	Faculty of Communication and Media Studies	-
crisitem.author.orcid	0000-0002-9382-6412	-
crisitem.author.parentorg	Faculty of Communication and Media Studies	-
Appears in Collections:	Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation