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https://hdl.handle.net/20.500.14279/23182| Title: | Half a Century of Super Bowl Commercials: A Content Analysis of Humorous Advertising Styles | Authors: | Timamopoulou, Artemis Hatzithomas, Leonidas Boutsouki, Christina Voutsa, Maria C. |
Major Field of Science: | Social Sciences | Field Category: | Economics and Business | Keywords: | Humorous commercials;Humor styles;American society | Issue Date: | 2021 | Source: | Advances in Advertising Research (Vol. XI), 2021, pp. 137-150 | Start page: | 137 | End page: | 150 | Abstract: | Humor is an integral part of our everyday reality. It is a source of strength to compete with and face personal and social challenges as well as political disruptions (Berger 2008). Humor is imbedded in every culture (Berger 1987) and an individual’s sense of humor reveals not only aspects of their personality but also their mode of social interaction (Lynch 2002). | URI: | https://hdl.handle.net/20.500.14279/23182 | ISBN: | 978-3-658-32201-4 | DOI: | 10.1007/978-3-658-32201-4_10 | Rights: | © The Author(s) Attribution-NonCommercial-NoDerivatives 4.0 International |
Type: | Book Chapter | Affiliation : | University of Macedonia Aristotle University of Thessaloniki |
Publication Type: | Peer Reviewed |
| Appears in Collections: | Κεφάλαια βιβλίων/Book chapters |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Timamopoulou2021_Chapter_HalfACenturyOfSuperBowlCommerc.pdf | Fulltext | 227.66 kB | Adobe PDF | View/Open |
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