1. Ktisis Cyprus University of Technology
  2. Cyprus University of Technology (Research Output)
  3. Κεφάλαια βιβλίων/Book chapters
Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14279/23182
DC FieldValueLanguage
dc.contributor.authorTimamopoulou, Artemis-
dc.contributor.authorHatzithomas, Leonidas-
dc.contributor.authorBoutsouki, Christina-
dc.contributor.authorVoutsa, Maria C.-
dc.date.accessioned2021-10-06T05:38:08Z-
dc.date.available2021-10-06T05:38:08Z-
dc.date.issued2021-
dc.identifier.citationAdvances in Advertising Research (Vol. XI), 2021, pp. 137-150en_US
dc.identifier.isbn978-3-658-32201-4-
dc.identifier.urihttps://hdl.handle.net/20.500.14279/23182-
dc.description.abstractHumor is an integral part of our everyday reality. It is a source of strength to compete with and face personal and social challenges as well as political disruptions (Berger 2008). Humor is imbedded in every culture (Berger 1987) and an individual’s sense of humor reveals not only aspects of their personality but also their mode of social interaction (Lynch 2002).en_US
dc.formatpdfen_US
dc.language.isoenen_US
dc.rights© The Author(s)en_US
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectHumorous commercialsen_US
dc.subjectHumor stylesen_US
dc.subjectAmerican societyen_US
dc.titleHalf a Century of Super Bowl Commercials: A Content Analysis of Humorous Advertising Stylesen_US
dc.typeBook Chapteren_US
dc.collaborationUniversity of Macedoniaen_US
dc.collaborationAristotle University of Thessalonikien_US
dc.subject.categoryEconomics and Businessen_US
dc.countryGreeceen_US
dc.subject.fieldSocial Sciencesen_US
dc.publicationPeer Revieweden_US
dc.identifier.doi10.1007/978-3-658-32201-4_10en_US
cut.common.academicyear2021-2022en_US
dc.identifier.spage137en_US
dc.identifier.epage150en_US
item.grantfulltextopen-
item.languageiso639-1en-
item.cerifentitytypePublications-
item.openairecristypehttp://purl.org/coar/resource_type/c_3248-
item.openairetypebookPart-
item.fulltextWith Fulltext-
crisitem.author.deptDepartment of Communication and Marketing-
crisitem.author.facultyFaculty of Communication and Media Studies-
crisitem.author.orcid0000-0002-1478-725X-
crisitem.author.orcid0000-0001-7889-3804-
crisitem.author.parentorgFaculty of Communication and Media Studies-
Appears in Collections:Κεφάλαια βιβλίων/Book chapters
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