Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/23182| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Timamopoulou, Artemis | - |
| dc.contributor.author | Hatzithomas, Leonidas | - |
| dc.contributor.author | Boutsouki, Christina | - |
| dc.contributor.author | Voutsa, Maria C. | - |
| dc.date.accessioned | 2021-10-06T05:38:08Z | - |
| dc.date.available | 2021-10-06T05:38:08Z | - |
| dc.date.issued | 2021 | - |
| dc.identifier.citation | Advances in Advertising Research (Vol. XI), 2021, pp. 137-150 | en_US |
| dc.identifier.isbn | 978-3-658-32201-4 | - |
| dc.identifier.uri | https://hdl.handle.net/20.500.14279/23182 | - |
| dc.description.abstract | Humor is an integral part of our everyday reality. It is a source of strength to compete with and face personal and social challenges as well as political disruptions (Berger 2008). Humor is imbedded in every culture (Berger 1987) and an individual’s sense of humor reveals not only aspects of their personality but also their mode of social interaction (Lynch 2002). | en_US |
| dc.format | en_US | |
| dc.language.iso | en | en_US |
| dc.rights | © The Author(s) | en_US |
| dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
| dc.subject | Humorous commercials | en_US |
| dc.subject | Humor styles | en_US |
| dc.subject | American society | en_US |
| dc.title | Half a Century of Super Bowl Commercials: A Content Analysis of Humorous Advertising Styles | en_US |
| dc.type | Book Chapter | en_US |
| dc.collaboration | University of Macedonia | en_US |
| dc.collaboration | Aristotle University of Thessaloniki | en_US |
| dc.subject.category | Economics and Business | en_US |
| dc.country | Greece | en_US |
| dc.subject.field | Social Sciences | en_US |
| dc.publication | Peer Reviewed | en_US |
| dc.identifier.doi | 10.1007/978-3-658-32201-4_10 | en_US |
| cut.common.academicyear | 2021-2022 | en_US |
| dc.identifier.spage | 137 | en_US |
| dc.identifier.epage | 150 | en_US |
| item.grantfulltext | open | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_3248 | - |
| item.fulltext | With Fulltext | - |
| item.languageiso639-1 | en | - |
| item.cerifentitytype | Publications | - |
| item.openairetype | bookPart | - |
| crisitem.author.dept | Department of Communication and Marketing | - |
| crisitem.author.faculty | Faculty of Communication and Media Studies | - |
| crisitem.author.orcid | 0000-0002-1478-725X | - |
| crisitem.author.orcid | 0000-0001-7889-3804 | - |
| crisitem.author.parentorg | Faculty of Communication and Media Studies | - |
| Appears in Collections: | Κεφάλαια βιβλίων/Book chapters | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Timamopoulou2021_Chapter_HalfACenturyOfSuperBowlCommerc.pdf | Fulltext | 227.66 kB | Adobe PDF | View/Open |
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