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https://hdl.handle.net/20.500.14279/15713| Title: | Personality as a Driver of Consumer Fair Trade Engagement and Ethically-Minded Behavior |
| Authors: | Kutaula, Smirti Gillani, Alvina Leonidou, Leonidas C. Christodoulides, Paul |
| Major Field of Science: | Engineering and Technology |
| Field Category: | Electrical Engineering - Electronic Engineering - Information Engineering |
| Keywords: | Cognitive Affective Personality System theory;consumer personality |
| Issue Date: | 2019 |
| Source: | Academy of Management Annual Meeting Proceedings, 2019, vol. 2019, no. 1 |
| Volume: | 2019 |
| Issue: | 1 |
| Abstract: | We develop and test a conceptual model, anchored on Cognitive Affective Personality System theory, examining how consumer personality traits impact engagement with fair trade issues, and subsequent ethically-minded behavior. Based on a survey among 323 consumers, it was revealed that extraversion, agreeableness, and conscientiousness positively affect consumer fair trade engagement, neuroticism has a negative effect, while openness has no significant impact. Moreover, the fair trade engagement of a consumer was found to strongly predict his/her ethically-minded behavior. Furthermore, our findings indicate a stronger association between consumer fair trade engagement and ethically-minded behavior in the case of older, more educated and high income consumers, while gender played no moderating role. |
| ISSN: | 2151-6561 |
| DOI: | 10.5465/AMBPP.2019.13750abstract |
| Rights: | © Academy of Management |
| Type: | Conference Papers |
| Affiliation : | Cyprus University of Technology |
| Publication Type: | Peer Reviewed |
| Appears in Collections: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation |
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