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https://hdl.handle.net/20.500.14279/15713| Τίτλος: | Personality as a Driver of Consumer Fair Trade Engagement and Ethically-Minded Behavior | Συγγραφείς: | Kutaula, Smirti Gillani, Alvina Leonidou, Leonidas C. Christodoulides, Paul |
Major Field of Science: | Engineering and Technology | Field Category: | Electrical Engineering - Electronic Engineering - Information Engineering | Λέξεις-κλειδιά: | Cognitive Affective Personality System theory;consumer personality | Ημερομηνία Έκδοσης: | 2019 | Πηγή: | Academy of Management Annual Meeting Proceedings, 2019, vol. 2019, no. 1 | Volume: | 2019 | Issue: | 1 | Περίληψη: | We develop and test a conceptual model, anchored on Cognitive Affective Personality System theory, examining how consumer personality traits impact engagement with fair trade issues, and subsequent ethically-minded behavior. Based on a survey among 323 consumers, it was revealed that extraversion, agreeableness, and conscientiousness positively affect consumer fair trade engagement, neuroticism has a negative effect, while openness has no significant impact. Moreover, the fair trade engagement of a consumer was found to strongly predict his/her ethically-minded behavior. Furthermore, our findings indicate a stronger association between consumer fair trade engagement and ethically-minded behavior in the case of older, more educated and high income consumers, while gender played no moderating role. | ISSN: | 2151-6561 | DOI: | 10.5465/AMBPP.2019.13750abstract | Rights: | © Academy of Management | Type: | Conference Papers | Affiliation: | Cyprus University of Technology |
| Εμφανίζεται στις συλλογές: | Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation |
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