Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/14577
Title: | Marketing the professional ship management service | Authors: | Gray, Richard Παναγίδης, Φώτης |
Major Field of Science: | Social Sciences | Field Category: | Economics and Business | Issue Date: | 1997 | Source: | Maritime Policy and Management,1997, vol. 24, no. 3, pp. 233-244 | Volume: | 24 | Issue: | 3 | Start page: | 233 | End page: | 244 | Journal: | Maritime Policy and Management | Abstract: | This article aims to apply the relationship marketing concept in a professional ship management context. The dramatic growth in the ship management industry means that companies are increasingly seeking ways of ensuring competitiveness. Efforts have mainly concentrated on the improvement of the quality of the service, market entry strategies, establishment in strategic locations, and promotion. Nevertheless, it is argued that in the professional service context of ship management, the aspect of building and maintaining client relationships is of utmost importance. The building of client relationships will require investments of an economic and social nature, training of personnel and the consideration of marketing as a strategic issue. Ship management companies that build long–term client relationships will ensure client retention, reduce transaction costs and achieve differentiation and competitiveness. © 1997 Taylor & Francis Group, LLC. | URI: | https://hdl.handle.net/20.500.14279/14577 | ISSN: | 03088839 | DOI: | 10.1080/03088839700000028 | Rights: | © Taylor & Francis | Type: | Article | Affiliation : | University of Plymouth | Publication Type: | Peer Reviewed |
Appears in Collections: | Άρθρα/Articles |
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