Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.14279/13350
Title: Grasping product pragmatics: A case with internet on TV
Authors: Koca, Aylin 
Funk, Mathias 
Karapanos, Evangelos 
Rozinat, Anne 
Van Der Gaarden, Nico 
Major Field of Science: Natural Sciences
Field Category: Computer and Information Sciences
Keywords: Product conceptualization;Product usage logs;Soft reliability;Subjective user feedback;User experience evaluation
Issue Date: Oct-2008
Source: 1st international conference on Designing interactive user experiences for TV and video, 2008, 22 - 24 October, Silicon Valley, California, USA
Conference: 1st international conference on Designing interactive user experiences for TV and video 
Abstract: With the emergence of highly interactive products in the domestic space, consumer electronics brands are facing an increasing challenge in predicting the way their products are being used and experienced. Unforeseen experiences relating to functional, emotional and social/contextual aspects of product use lead to a large and increasing share of field complaints that cannot be attributed to a violation of products' specifications. In a project called Soft Reliability, we are trying to develop a product evaluation ecology that enables the anticipation of product use by gathering behavioral and attitudinal data early in the product development process, through longitudinal field studies with working prototypes. This paper introduces a novel framework for behavioral and attitudinal data collection and analysis. The framework enables instrumentation that relies on the event-based experience sampling method, and as such deploys an analysis methodology that includes process mining techniques for the analysis of usage patterns, multivariate techniques for the analysis of longitudinal attitudinal data, and product quality analysis techniques for the analysis of combined information. We illustrate the value and applicability of this framework in practice, through the findings of an ongoing project concerning the conceptualization of an innovative Internet on TV product, which is being conducted in collaboration with Philips, a multi-national consumer electronics company.
URI: https://hdl.handle.net/20.500.14279/13350
DOI: 10.1145/1453805.1453842
Rights: Copyright 2008 ACM.
Type: Conference Papers
Affiliation : Eindhoven University of Technology 
Publication Type: Peer Reviewed
Appears in Collections:Δημοσιεύσεις σε συνέδρια /Conference papers or poster or presentation

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