Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.14279/13343
Title: | The repertory grid technique as a method for the study of cultural differences | Authors: | Tomico, Oscar Karapanos, Evangelos Lévy, Pierre Mizutani, Nanami Yamanaka, Toshimasa |
Major Field of Science: | Natural Sciences | Field Category: | Computer and Information Sciences | Keywords: | Repertory Grid;Cultural Differences;Designers’ Perceptions;Product Attribute Prioritization Measurements | Issue Date: | Dec-2009 | Source: | International Journal of Design, 2009, vol. 3, no. 3, pp. 55-63 | Volume: | 3 | Issue: | 3 | Start page: | 55 | End page: | 63 | Link: | http://www.ijdesign.org/index.php/IJDesign/article/view/358 | Journal: | International Journal of Design | Abstract: | Culture is typically approached in the field of design through generic, cross-domain constructs. In this paper we provide an alternative methodological approach to exploring cross-cultural differences by studying the idiosyncratic views of individuals with regard to existing products. We operationalize this approach through the Repertory Grid Technique, a structured interview technique motivated by Kelly's Personal Construct Theory, and propose a content-analytic procedure combining quantitative and qualitative information. We further propose the use of three distinct metrics in the analysis of personal constructs: dominance, importance, and descriptive richness. Dominance of a construct is measured through the relative percentage of a construct category over the total sample of constructs. Importance is measured through the elicitation order; this assumes that constructs elicited first are more salient and important to the individual. Descriptive richness relates to the diversity of a class of constructs. Some constructs might be uni-dimensional while others might tap to a number of distinct facets. The use of these indices enables the quantification of the different ways in which individuals perceive and differentiate between products. By identifying how individuals respond to a rich set of stimuli within a given domain, we inquire into their values and the qualities they appreciate within this restricted domain. Cultural values are thus explored in relation to a set of stimuli. We tested this procedure through an exploration of the ways 17 Dutch and 16 Japanese industrial designers valued a set of pens. | URI: | https://hdl.handle.net/20.500.14279/13343 | ISSN: | 1994036X | Rights: | © 2009 Tomico, Karapanos, Lévy, Mizutani, and Yamanaka. | Type: | Article | Affiliation : | Eindhoven University of Technology University of Tsukuba |
Appears in Collections: | Άρθρα/Articles |
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