Παρακαλώ χρησιμοποιήστε αυτό το αναγνωριστικό για να παραπέμψετε ή να δημιουργήσετε σύνδεσμο προς αυτό το τεκμήριο:
https://hdl.handle.net/20.500.14279/12997| Τίτλος: | Semiotic landscapes in commercial communication: a preliminary reading of Greek-Cypriot shop Signs | Συγγραφείς: | Zantides, Evripides Kourdis, Evangelos Yoka, Charikleia |
Major Field of Science: | Humanities | Field Category: | Arts | Λέξεις-κλειδιά: | Graphic design;Intersemiosis;Semiotic landscape;Shop-signs;Translation | Ημερομηνία Έκδοσης: | 2016 | Πηγή: | International Journal of Signs and Semiotic Systems, 2016, vol. 5, no. 2, pp. 1-26 | Volume: | 5 | Issue: | 2 | Start page: | 1 | End page: | 26 | Περιοδικό: | International Journal of Signs and Semiotic Systems | Περίληψη: | The analysis of a sample of characteristic commercial shop signs in today's Limassol, Cyprus, asserts their anchorage function as syncretic/polysemiotic texts relying upon the synergy of semiotic systems, in their commercial and broader informational function. The study of intersemiosis, i.e. of the translation between pictorial and linguistic semiotic systems and their hierarchy, can provide the basis for an in-depth semiotic study of the socio-economic and historical-aesthetic landscape of the city. This study offers a preliminary methodological separation of sign systems on the shop signs in Limassol, showing up the ways intersemiosis remains the standard historical communication method of shop signs since the advent of mass commerce. | ISSN: | 21555036 | DOI: | 10.4018/IJSSS.2016070101 | Rights: | © IGI | Type: | Article | Affiliation: | Cyprus University of Technology Aristotle University of Thessaloniki |
Publication Type: | Peer Reviewed |
| Εμφανίζεται στις συλλογές: | Άρθρα/Articles |
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