Avgeropoulou, Aikaterini (rp21654)

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Issue DateTitleAuthor(s)
129-Sep-2023Online Sensory Marketing: Transforming NGOs Marketing Practices for a Sustainable Future in a Time of Global CrisesAvgeropoulou, Aikaterini ; Melanthiou, Yioula 
24-Oct-2021Giving power to those having less power: NGOs, YouTube and viralityAvgeropoulou, Aikaterini ; Melanthiou, Yioula 
3Sep-2021A New Paradigm of Sensory Marketing for Those in Need: Exploring NGOS, Virality During and Post Covid-19 CrisisAvgeropoulou, Aikaterini ; Melanthiou, Yioula