1. Ktisis Cyprus University of Technology

Zarkada, Anna K. (rp18008)

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Issue DateTitleAuthor(s)
120-Jul-2023Measuring Perceived Internal Marketing and Employee Engagement in Higher Education InstitutionsKyriacou, Evdoxia ; Zarkada, Anna K. 
24-Apr-2023Communicating the brand promise to internal stakeholders in Higher Education InstitutionsKyriacou, Evdoxia ; Zarkada, Anna K. 
33-Apr-2023Mega-influencer and celebrity brand engagement: antecedents and effect on fans’ purchasing behavioursZarkada, Anna K. 
419-Apr-2022The Product Involvement Effect on Thought Elicitation and Attitude Strength in The Online EnvironmentPalla, Polyxeni Jenny ; Kyriacou, Evdoxia ; Zarkada, Anna K. 
51-Jan-2017Hosting a successful metamodern party: Mixed methods management research on the web 2.0+Zarkada, Anna K. ; Panigyrakis, George G. ; Tzoumaka, Eugenia 
62017Thou Shalt Not Consume the Rivals: Rivalry Effects on Behavioural Intentions of Sports Celebrity Brand OfferingsZarkada, Anna K. ; Tzoumaka, Eugenia 
730-Jan-2012Training Young Female Entrepreneurs on a National-Scale: The Greek 'Genesis' Project Case StudyKapareliotis, Ilias ; Zarkada, Anna K. 
830-Jan-2012The Effect of Performative and Social Legitimation on Brand Equity: A Customer – Based ApproachZarkada, Anna K. ; Kapareliotis, Ilias 
930-Jan-2012Factors Affecting Greek Adolescents' Choices of Drinks and Sweets for School SnacksPapakonstantinou, Smaro ; Zarkada, Anna K. ; Kapareliotis, Ilias 
1030-Jan-2012Concepts and Constructs for Personal Branding: An Exploratory Literature Review ApproachZarkada, Anna K. 
112009Pricing construction services : a research agendaZarkada, Anna K.