1. Ktisis Cyprus University of Technology

Zarkada, Anna K. (rp18008)

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Publications

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Date Issued:  [2010 TO 2018]

Results 21-33 of 33 (Search time: 0.003 seconds).

Issue DateTitleAuthor(s)
212014Is Personal Branding pushing the epistemological boundaries of marketing?Zarkada, Anna K. 
222014Achievement-Based Celebrities As Objects & Instruments Of ConsumptionZarkada, Anna K. ; Tzoumaka, Eugenia ; Siomkos, George ; Panigyrakis, George G. 
232014A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creationPanigyrakis, George G. ; Zarkada, Anna K. 
242013Towards a model of Consumer Engagement with Celebrity BrandsZarkada, Anna K. ; Tzoumaka, Eugenia 
252013Adapting to Survive : Facebook’s Introduction into the IMC EcosystemZarkada, Anna K. 
262013New philosophical paradigms in marketing: From amoral consumerism to axiological societingPanigyrakis, George G. ; Zarkada, Anna K. 
2730-Jan-2012Training Young Female Entrepreneurs on a National-Scale: The Greek 'Genesis' Project Case StudyKapareliotis, Ilias ; Zarkada, Anna K. 
2830-Jan-2012The Effect of Performative and Social Legitimation on Brand Equity: A Customer – Based ApproachZarkada, Anna K. ; Kapareliotis, Ilias 
2930-Jan-2012Factors Affecting Greek Adolescents' Choices of Drinks and Sweets for School SnacksPapakonstantinou, Smaro ; Zarkada, Anna K. ; Kapareliotis, Ilias 
3030-Jan-2012Concepts and Constructs for Personal Branding: An Exploratory Literature Review ApproachZarkada, Anna K. 
312012Gender differences in Greek adolescents' school lunch preferencesPapakonstantinou, Smaro ; Zarkada, Anna K. 
322011The personal branding phenomenon: Pushing epistemological boundaries or desperately marketing marketing?Zarkada, Anna K. 
332011Personal branding in Contemporary Marketing Trends ConferenceZarkada, Anna K.