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Results 1-6 of 6 (Search time: 0.003 seconds).

Issue DateTitleAuthor(s)
11-Jan-2017Hosting a successful metamodern party: Mixed methods management research on the web 2.0+Zarkada, Anna K. ; Panigyrakis, George G. ; Tzoumaka, Eugenia 
22017Thou Shalt Not Consume the Rivals: Rivalry Effects on Behavioural Intentions of Sports Celebrity Brand OfferingsZarkada, Anna K. ; Tzoumaka, Eugenia 
330-Jan-2012Training Young Female Entrepreneurs on a National-Scale: The Greek 'Genesis' Project Case StudyKapareliotis, Ilias ; Zarkada, Anna K. 
430-Jan-2012The Effect of Performative and Social Legitimation on Brand Equity: A Customer – Based ApproachZarkada, Anna K. ; Kapareliotis, Ilias 
530-Jan-2012Factors Affecting Greek Adolescents' Choices of Drinks and Sweets for School SnacksPapakonstantinou, Smaro ; Zarkada, Anna K. ; Kapareliotis, Ilias 
630-Jan-2012Concepts and Constructs for Personal Branding: An Exploratory Literature Review ApproachZarkada, Anna K.