Zarkada, Anna K. (rp18008)

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Publications

All [99]

Articles [23]

Conference Papers [63]

Books & Book Chapters [10]

Others [3]

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Type: Conference Papers

Results 21-40 of 63 (Search time: 0.003 seconds).

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		Issue Date	Title	Author(s)
	21	2014	The Future of Customer Service in a changing environment	Zarkada, Anna K. ; Panigyrakis, George G.
	22	2014	Crafting the Craft's Reputation	Zarkada, Anna K.
	23	2014	“Liking” those Who Rule the World: Politicians' Branding on Social Media	Zarkada, Anna K. ; Sotiropoulou, E
	24	2014	Is Personal Branding pushing the epistemological boundaries of marketing?	Zarkada, Anna K.
	25	2014	Achievement-Based Celebrities As Objects & Instruments Of Consumption	Zarkada, Anna K. ; Tzoumaka, Eugenia ; Siomkos, George ; Panigyrakis, George G.
	26	2013	Towards a model of Consumer Engagement with Celebrity Brands	Zarkada, Anna K. ; Tzoumaka, Eugenia
	27	2013	Adapting to Survive : Facebook’s Introduction into the IMC Ecosystem	Zarkada, Anna K.
	28	2011	The personal branding phenomenon: Pushing epistemological boundaries or desperately marketing marketing?	Zarkada, Anna K.
	29	2011	Personal branding in Contemporary Marketing Trends Conference	Zarkada, Anna K.
	30	2009	Pricing construction services : a research agenda	Zarkada, Anna K.
	31	2009	Modelling of pricing in the construction services	Zarkada, Anna K.
	32	2009	Moral dimensions of B2B and B2G Marketing	Zarkada, Anna K.
	33	2009	Brand equity revisited: An institutional theory approach to airline customer support	Zarkada, Anna K.
	34	2005	Structure of corporate reputation in purchasing and investing decision contexts	Zarkada, Anna K. ; Puncheva, P.Y.
	35	2004	The effect of corporate reputation dimensions on the decision to become a stakeholder in a firm	Zarkada, Anna K. ; Puncheva, P.Y.
	36	2003	The role of corporate reputation in the stakeholder decision - making process for establishing long-term relationship with a company	Zarkada, Anna K. ; Puncheva, P.Y.
	37	2002	Womanhood as 'Otherness' : the moral philosophy of discrimination	Zarkada, Anna K.
	38	2002	Developing a Culture of Innovation through Effective Information Management	Zarkada, Anna K. ; Fraser, Campbell
	39	2001	An institutional theory approach to predicting consumer support for foreign owned supermarkets	Zarkada, Anna K. ; Fraser, Campbell
	40	2001	Cultural awareness of Japanese management recruits	Zarkada, Anna K. ; Fraser, Campbell

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