Refined By:
Date Issued:  [2010 TO 2019]

Results 1-2 of 2 (Search time: 0.0 seconds).

Issue DateTitleAuthor(s)
118-Jun-2014Innovation and Cause-Related Marketing Success in Business-To-Business Markets: A Conceptual Framework and PropositionsChristofi, Michael ; Leonidou, Erasmia ; Vrontis, Demetris 
2Jun-2012Cause-Related Marketing success and Product Innovation: An Integrated Conceptual Framework and Research PropositionsChristofi, Michael ; Vrontis, Demetris ; Leonidou, Erasmia