Publications



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Journal:  Journal of Product & Brand Management

Results 1-2 of 2 (Search time: 0.0 seconds).

Issue DateTitleAuthor(s)
11-Dec-1999Brand managers in the pharmaceutical industry: Are they any different?Panigyrakis, George G. ; Veloutsou, Cleopatra A. 
21-Feb-1999Brand managers’ interfaces in different consumer goods industriesPanigyrakis, George G. ; Veloutsou, Cleopatra A.