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Results 1-5 of 5 (Search time: 0.001 seconds).

Issue DateTitleAuthor(s)Journal
125-Sep-2009Marketing and corporate profitability: the case of Greek firmsPanigyrakis, George G. ; Kapareliotis, Ilias ; Ventoura, Zoe Managerial Finance 
21-Jan-2009Men and women as public relation managers in Greece and Turkey: A comparison study of background variables, job-related factors and activitiesPanigyrakis, George G. ; Poulis, G. Athanasios EuroMed Journal of Business 
33-Oct-2007Measuring the effectiveness of marketing information systems: An empirically validated instrumentGounaris, Spiros P. ; Panigyrakis, George G. ; Chatzipanagiotou, Kalliopi C. Marketing Intelligence and Planning 
41-Mar-2007Market orientation and performance: An empirical investigation in the retail industry in GreecePanigyrakis, George G. ; Theodoridis, Prokopis K. Journal of Retailing and Consumer Services 
51-Jan-2001Brand teams and the brand management structure in pharmaceutical and other fast-moving consumer goods companiesVeloutsou, Cleopatra A. ; Panigyrakis, George G. Journal of Strategic Marketing