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Ημερομηνία Έκδοσης:  [2020 TO 2024]

Αποτελέσματα για 1-2 από 2.

Ημερομηνία ΈκδοσηςΤίτλοςΣυγγραφέαςJournal
12021Α path to our heart: Visual metaphors and “white” space in advertising aesthetic pleasureMargariti, Kostoula ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos International Journal of Advertising 
22021Examining consumer responses to YouTube ads through facial expressions and self-reports: the role of gender identity and emotional appealsVoutsa, Maria C. ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Margariti, Kostoula International Journal of Internet Marketing and Advertising