1. Ktisis Cyprus University of Technology

Margariti, Kostoula (rp10235)

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Publications

Results 1-6 of 6 (Search time: 0.002 seconds).

Issue DateTitleAuthor(s)
12021Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reports and Facial ExpressionsTsichla, Eirini ; Voutsa, Maria C. ; Margariti, Kostoula ; Hatzithomas, Leonidas 
22021Α path to our heart: Visual metaphors and “white” space in advertising aesthetic pleasureMargariti, Kostoula ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos 
32021Examining consumer responses to YouTube ads through facial expressions and self-reports: the role of gender identity and emotional appealsVoutsa, Maria C. ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Margariti, Kostoula 
4Jul-2019Physiological versus Self-report Measures in Emotional Advertising: A Research AgendaMargariti, Kostoula ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Voutsa, Maria C. 
5Jun-2019Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reported Measures and Facial ExpressionsTsichla, Eirini ; Voutsa, Maria C. ; Margariti, Kostoula ; Hatzithomas, Leonidas 
62019Visual metaphors in food advertising: A cross-cultural studyMargariti, Kostoula ; Boutsouki, Christina ; Hatzithomas, Leonidas ; Zotos, Yorgos