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Date Issued:  [2010 TO 2019]
Type:  Conference Papers

Results 1-2 of 2 (Search time: 0.0 seconds).

Issue DateTitleAuthor(s)
1Jul-2019Physiological versus Self-report Measures in Emotional Advertising: A Research AgendaMargariti, Kostoula ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Voutsa, Maria C. 
2Jun-2019Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reported Measures and Facial ExpressionsTsichla, Eirini ; Voutsa, Maria C. ; Margariti, Kostoula ; Hatzithomas, Leonidas