Αποτελέσματα για 1-4 από 4.

Ημερομηνία ΈκδοσηςΤίτλοςΣυγγραφέαςJournal
11-Απρ-2018The emotional value of arts-based initiatives: Strengthening the luxury brand–consumer relationshipKoronaki, Eirini ; Kyrousi, Antigone G. ; Panigyrakis, George G. Journal of Business Research 
21-Ιαν-2016Attitudes toward ads portraying women in decorative roles and female competition: An evolutionary psychology perspectiveKyrousi, Antigone G. ; Panigyrakis, George G. ; Panopoulos, Anastasios P. International Journal of Advertising 
31-Ιαν-2015Color effects in print advertising: A research update (1985-2012)Panigyrakis, George G. ; Kyrousi, Antigone G. Corporate Communications 
425-Ιαν-2013Male and female attitudes towards stereotypical advertisements: A paired country investigationTheodoridis, Prokopis K. ; Kyrousi, Antigone G. ; Zotou, Athina Y. ; Πανηγυράκης, Γεώργιος Corporate Communications