Results 1-5 of 5 (Search time: 0.002 seconds).

Issue DateTitleAuthor(s)
11-Apr-2018The emotional value of arts-based initiatives: Strengthening the luxury brand–consumer relationshipKoronaki, Eirini ; Kyrousi, Antigone G. ; Panigyrakis, George G. 
22018For you and for me: creative experiences as giftsKoronaki, Eirini ; Kyrousi, Antigone G. ; Zotou, Athina Y. 
31-Jan-2016Attitudes toward ads portraying women in decorative roles and female competition: An evolutionary psychology perspectiveKyrousi, Antigone G. ; Panigyrakis, George G. ; Panopoulos, Anastasios P. 
41-Jan-2015Color effects in print advertising: A research update (1985-2012)Panigyrakis, George G. ; Kyrousi, Antigone G. 
525-Jan-2013Male and female attitudes towards stereotypical advertisements: A paired country investigationTheodoridis, Prokopis K. ; Kyrousi, Antigone G. ; Zotou, Athina Y. ; Πανηγυράκης, Γεώργιος