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Issue DateTitleAuthor(s)
12014Truly interactive websites: an eye tracking approachZotos, Yorgos ; Palla, Polyxeni ; Tsiotsou, Rodoula H. 
22012Is website interactivity beneficial for low involvement products?Zotos, Yorgos ; Tsiotsou, Rodoula H. ; Palla, Polyxeni 
3Jul-2013Effective interactive websites: examining the moderating role of involvementZotos, Yorgos ; Palla, Polyxeni ; Tsiotsou, Rodoula H.