Results 1-4 of 4 (Search time: 0.026 seconds).

Issue DateTitleAuthor(s)
1Jul-2013Effective interactive websites: examining the moderating role of involvementZotos, Yorgos ; Palla, Polyxeni ; Tsiotsou, Rodoula H. 
22013Is website interactivity always beneficial? an elaboration likelihood model approachZotos, Yorgos ; Palla, Polyxeni ; Tsiotsou, Rodoula H. 
32012Is website interactivity beneficial for low involvement products?Zotos, Yorgos ; Tsiotsou, Rodoula H. ; Palla, Polyxeni 
42014Truly interactive websites: an eye tracking approachZotos, Yorgos ; Palla, Polyxeni ; Tsiotsou, Rodoula H.