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Date Issued:  [2000 TO 2009]

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Issue DateTitleAuthor(s)
1May-2009The effects of culture and product type on the use of humor in Greek TV advertising: an application of Speck's humorous message taxonomyZotos, Yorgos ; Hatzithomas, Leonidas ; Boutsouki, Christina 
215-Feb-2008Attitudes and behaviour towards organic products: an exploratory studyZotos, Yorgos ; Tsakiridou, Efthimia ; Boutsouki, Christina ; Mattas, Kostantinos 
32008Consumer behaviour towards own label: monitoring the Greek experienceZotos, Yorgos ; Boutsouki, Christina ; Masouti, Zafeiria