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Date Issued:  [2000 TO 2009]
Journal:  Journal of Current Issues & Research in Advertising

Results 1-1 of 1 (Search time: 0.001 seconds).

Issue DateTitleAuthor(s)
1May-2009The effects of culture and product type on the use of humor in Greek TV advertising: an application of Speck's humorous message taxonomyZotos, Yorgos ; Hatzithomas, Leonidas ; Boutsouki, Christina