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Date Issued:  2014

Results 1-3 of 3 (Search time: 0.001 seconds).

Issue DateTitleAuthor(s)
12014The role of economic conditions on the effectiveness of Greek humorous TV advertisingZotos, Yorgos ; Boutsouki, Christina ; Hatzithomas, Leonidas 
22014A model for consumer engagement in eWOM via social mediaZotos, Yorgos ; Hatzithomas, Leonidas ; Pigadas, Vassilis ; Boutsouki, Christina 
32014Social media advertising platforms: a cross-cultural studyZotos, Yorgos ; Chatzithomas, Nikolaos ; Boutsouki, Christina ; Hatzithomas, Leonidas