Refined By:
Type:  Conference Papers
Fulltext:  With Fulltext

Results 1-2 of 2 (Search time: 0.018 seconds).

Issue DateTitleAuthor(s)
114-Jul-2023LGBT in Advertising. How audience’s sexual conservatism influences the attitude towards the ads depicting LGBT charactersLeonidou, Sophia ; Voutsa, Maria C. 
22011Is humor a countercyclical advertising strategy?Zotos, Yorgos ; Outra, Evaggelia ; Hatzithomas, Leonidas ; Boutsouki, Christina