Boutsouki, Christina (rp02183)

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Date Issued: 2011

Type: Conference Papers

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		Issue Date	Title	Author(s)
	1	2011	The mediating effect of brand personality on the relationship between online atmospherics and attitudes toward the site	Zotos, Yorgos ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Boutsouki, Christina