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Issue DateTitleAuthor(s)
12014The role of economic conditions on the effectiveness of Greek humorous TV advertisingZotos, Yorgos ; Boutsouki, Christina ; Hatzithomas, Leonidas 
22014A model for consumer engagement in eWOM via social mediaZotos, Yorgos ; Hatzithomas, Leonidas ; Pigadas, Vassilis ; Boutsouki, Christina