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Date Issued:  2011

Results 1-3 of 3 (Search time: 0.002 seconds).

Issue DateTitleAuthor(s)
11-Feb-2011Humor and cultural values in print advertising: a cross-cultural studyZotos, Yorgos ; Hatzithomas, Leonidas ; Boutsouki, Christina 
22011Is humor a countercyclical advertising strategy?Zotos, Yorgos ; Outra, Evaggelia ; Hatzithomas, Leonidas ; Boutsouki, Christina 
32011The mediating effect of brand personality on the relationship between online atmospherics and attitudes toward the siteZotos, Yorgos ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Boutsouki, Christina