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Date Issued:  [2020 TO 2024]

Results 1-2 of 2 (Search time: 0.002 seconds).

Issue DateTitleAuthor(s)
12021Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reports and Facial ExpressionsTsichla, Eirini ; Voutsa, Maria C. ; Margariti, Kostoula ; Hatzithomas, Leonidas 
22021Half a Century of Super Bowl Commercials: A Content Analysis of Humorous Advertising StylesTimamopoulou, Artemis ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Voutsa, Maria C.