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Date Issued:  [2020 TO 2024]

Results 1-8 of 8 (Search time: 0.006 seconds).

Issue DateTitleAuthor(s)
12022Face reading the emotions of gelotophobes toward disparaging humorous advertisingVoutsa, Maria C. ; Hatzithomas, Leonidas ; Tsichla, Eirini ; Boutsouki, Christina 
2Aug-2021A superiority–inferiority hypothesis on disparagement humor: The role of disposition toward ridiculeHatzithomas, Leonidas ; Voutsa, Maria C. ; Boutsouki, Christina ; Zotos, Yorgos 
3Jun-2021Deciphering the facial expressions of gelotophobes in disparaging humorous advertisementsVoutsa, Maria C. ; Hatzithomas, Leonidas ; Tsichla, Eirini ; Boutsouki, Christina 
42021Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reports and Facial ExpressionsTsichla, Eirini ; Voutsa, Maria C. ; Margariti, Kostoula ; Hatzithomas, Leonidas 
52021Half a Century of Super Bowl Commercials: A Content Analysis of Humorous Advertising StylesTimamopoulou, Artemis ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Voutsa, Maria C. 
62021Α path to our heart: Visual metaphors and “white” space in advertising aesthetic pleasureMargariti, Kostoula ; Hatzithomas, Leonidas ; Boutsouki, Christina ; Zotos, Yorgos 
72021Examining consumer responses to YouTube ads through facial expressions and self-reports: the role of gender identity and emotional appealsVoutsa, Maria C. ; Tsichla, Eirini ; Hatzithomas, Leonidas ; Margariti, Kostoula 
830-Jan-2020Service quality, visitor satisfaction and future behavior in the museum sectorDaskalaki, Vasiliki V. ; Voutsa, Maria C. ; Boutsouki, Christina ; Hatzithomas, Leonidas