|
| | Ημερομηνία Έκδοσης | Τίτλος | Συγγραφέας |
| 1 | 13-Νοε-2009 | Female role stereotypes in print advertising: Identifying associations with magazine and product categories | Zotos, Yorgos ; Plakoyiannaki, Emmanuella |
| 2 | Μαΐ-2009 | Developing a holistic strategy for integrated waste management within municipal planning: challenges, policies, solutions and perspectives for Hellenic municipalities in the zero-waste, low-cost direction | Zotos, Yorgos ; Karagiannidis, Avraam K. ; Zampetoglou, S. ; Malamakis, Apostolos ; Antonopoulos, Ioannis Sofocles ; Kontogianni, Stamatia ; Tchobanoglous, George |
| 3 | Μαΐ-2009 | The effects of culture and product type on the use of humor in Greek TV advertising: an application of Speck's humorous message taxonomy | Zotos, Yorgos ; Hatzithomas, Leonidas ; Boutsouki, Christina |
| 4 | Νοε-2008 | Images of women in online advertisements of global products: Does sexism exist? | Plakoyiannaki, Emmanuella ; Mathioudaki, Kalliopi ; Dimitratos, Pavlos ; Zotos, Yorgos |
| 5 | 15-Φεβ-2008 | Attitudes and behaviour towards organic products: an exploratory study | Zotos, Yorgos ; Tsakiridou, Efthimia ; Boutsouki, Christina ; Mattas, Kostantinos |
| 6 | 14-Αυγ-2006 | Employing a dichotomous choice model to assess Willingness to Pay (WTP) for organically produced products | Tsakiridou, Efthimia ; Zotos, Yorgos ; Mattas, Konstantinos |
| 7 | 1-Ιαν-2006 | Organic consumers' profile and their willingness to pay (WTP) for selected organic food products in Greece | Zotos, Yorgos ; Krystallis, Athanassios ; Fotopoulos, Christos |
| 8 | 1-Σεπ-2004 | The metamorphosis of Greek consumer's sentiments toward marketing and consumerism | Lysonski, Steven ; Durvasula, Srinivas ; Zotos, Yorgos |
