Indian Institute of Management Ranchi

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		Ημερομηνία Έκδοσης	Τίτλος	Συγγραφέας	Journal
	1	3-Δεκ-2020	Cause-related marketing and service innovation in emerging country healthcare: Role of service flexibility and service climate	Kumar, Pradeep ; Singh, Sanjay Kumar ; Pereira, Vijay ; Leonidou, Erasmia	International Marketing Review