Indian Institute of Management Ranchi

Organization name
Indian Institute of Management Ranchi


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Ημερομηνία ΈκδοσηςΤίτλοςΣυγγραφέαςJournal
13-Δεκ-2020Cause-related marketing and service innovation in emerging country healthcare: Role of service flexibility and service climateKumar, Pradeep ; Singh, Sanjay Kumar ; Pereira, Vijay ; Leonidou, Erasmia International Marketing Review